Renata Passos

Renata Passos is an experienced marketing professional with a strong background in loyalty programs and business development. Currently serving as the Marketing and New Business Manager at LTM Fidelidade since February 2018, Renata oversees significant loyalty initiatives and manages the Shell Box Fuel Credit product, generating annual revenue of R$ 7 million. Previously, Renata held roles at Saint-Gobain as Marketing Manager, focusing on financial products and insurance, and at Credicard as Assistant Marketing Manager, where promotional strategies and partnerships were developed to enhance customer engagement. Early career experiences included marketing positions at Claro and Sul America Seguros, where Renata was instrumental in customer retention projects and the implementation of promotional actions. Renata holds an MBA from Insper, an Expertise in Direct Mail from ABEMD, and a degree in Advertising from FAAP.