Bailey Armendarez

Bailey Armendarez is a seasoned marketing and communications professional currently serving as the Director of Marketing and Communications at the Lubbock Economic Development Alliance since April 2025. Prior to this role, Bailey was the Owner of Tesoro Design from July 2022 to April 2025, providing strategic design and consulting services to entrepreneurs. Experience includes positions as Brand + Marketing Manager and Senior Creative Strategist at Hearst StoryStudio, as well as Co-Owner and Club Director at Muscle Volleyball, which developed athletes for collegiate levels. Previous roles at CoServ involved serving as Marketing and eCommerce Manager, Senior Marketing Coordinator, and Marketing Coordinator, focusing on project facilitation and stakeholder engagement. Bailey holds a Bachelor of Science in Advertising and Public Relations from Abilene Christian University and completed dual enrollment in General Studies at Northeastern Junior College.