Samanta Argueta

Samanta Argueta is an experienced marketing professional with a strong background in brand marketing and product management. Currently serving as the Associate Manager for Brand Marketing at Lucasfilm since July 2022, Samanta previously held positions at Square Enix America as a Product Marketing Manager and at Funimation as Manager of Retail Marketing-Catalog. Additional experience includes roles at NBCUniversal Media, where Samanta managed marketing roadmaps and communication plans for major theme park attractions, and at Scripps Networks Interactive, where Samanta assisted in ad sales marketing. An educational foundation in Marketing from California State University, Northridge, combined with international experience at Tokiwa University, further complements Samanta's professional expertise.