Andrea Soriani

Andrea Soriani serves as the Vice President of Marketing and Communications at Lucid Motors since April 2023, contributing to the company's leadership in the luxury electric vehicle sector with the award-winning Lucid Air. With a robust background in marketing and strategy, Andrea previously held key roles at AS Consulting and TAG Heuer, managing comprehensive marketing efforts across various channels. Prior experience includes positions as Head of Marketing and Communication at Maserati North America and Director of Brand Marketing for Ferrari and Maserati North America. Andrea's career began with roles in brand management at Maserati S.p.A. and Aprilia Motorcycles. Andrea holds an MBA in Business Administration with a focus on Marketing from Università Bocconi.