Ignacio de Isusi

Ignacio de Isusi is an experienced executive in sales and network development within the automotive and musical instruments industries. Currently serving as Sr Director of Sales for North America at Lucid Motors, Ignacio has previously held senior leadership roles at Fender Musical Instruments Corporation, where responsibility encompassed a $530M sales performance across the Americas. Ignacio’s experience includes pivotal roles at Polestar, Harley-Davidson Motor Company, and Ford Motor Company, showcasing expertise in sales operations, retail network expansion, and P&L management. Ignacio possesses an MBA from IE Business School and a degree in Law and Economics from the University of Deusto, complementing a strong foundation for business leadership.