Rob Whitley

Rob Whitley serves as the Head of Product Planning, Marketing, and Pricing at Lucid Motors since September 2020, following a progressive career in product planning and marketing roles. Prior to Lucid Motors, Rob held various positions at General Motors from June 2015 to July 2020, including Cadillac SUV Advertising Manager and Product Marketing Manager for the Cadillac XT5, overseeing a significant aspect of Cadillac's sales strategy. Additional experience includes roles at Jaguar Land Rover North America, TURNER CONSULTING GROUP LLC, Mazda North American Operations, American Institutes for Research, International Monetary Fund, Credit Suisse, and Howard, Stallings, From, Atkins, Angell, & Davis P.A. Rob holds a Bachelor’s Degree in Political Science and Government from North Carolina State University.