Zahir Shah

Zahir Shah has a diverse work experience spanning various industries. Zahir recently served as the Chief Commercial Officer (CCO) at Lucky Cement Limited, where they successfully grew the company's profit and loss (P&L) from $280 million to over $320 million on a year-over-year basis. At Lucky Cement, they also led the digital transformation of commercial and logistics operations in Pakistan and achieved a 20% increase in gross margins through strategic pricing and geographic mix.

Prior to their role at Lucky Cement, Zahir worked as the Country Sales Director at LafargeHolcim. In this position, they played a key role in managing and driving sales operations in the country.

Zahir's work experience also includes serving as the Country Director (GSM & Mobile Financial Services) at Zong CMPak Ltd, where they achieved significant growth in customer acquisition and retention through increased data usage. Zahir also led the establishment of a robust terminal business and secured market leadership in the home broadband segment.

Before joining Zong CMPak Ltd, Zahir worked in leadership roles at LafargeHolcim and China Mobile Pakistan Ltd. At LafargeHolcim, they served as the Director Regional Markets and Leadership Coach, contributing to the growth and development of regional markets. At China Mobile Pakistan Ltd, they served as the Director (Sales & Distribution)-Head of Sales and introduced revenue and expansion strategies, leading to a substantial increase in sales revenue and subscriber base growth.

Zahir's career started at Engro Foods Pakistan Ltd, where they served as the Zonal Manager-Sales/Merchandising. Zahir successfully implemented a service distribution model, achieving significant revenue and volume growth. Zahir also managed brand activities and marketing for multiple products, resulting in increased revenue and market awareness.

Zahir began their career at Unilever as a Trade Marketing Manager. Zahir played a crucial role in developing trade promotions and strategies, resulting in improved revenue and market presence. Zahir also managed a significant trade promotional budget and achieved recognition as the highest Stars award winner in a trade competition.

Overall, Zahir Shah has a proven track record of driving growth, implementing strategic initiatives, and achieving results in various leadership roles across multiple industries throughout their career.

Zahir Shah earned a Master of Business Administration (MBA) degree in Marketing/Marketing Management, General from the University of Peshawar between 1990 and 1994.