Lucky Generals
Sonya Milford is an experienced design professional currently serving as Design Director at Lucky Generals since November 2024. Prior to this role, Sonya held the position of Digital Design Director at Colenso BBDO from June 2021 to September 2024 and also worked as Senior Digital Designer there. As the Founder of Āhua Collective, a group of QTBIPOC artists focused on decolonizing creative futures, Sonya contributed to collective initiatives from December 2020 to June 2024. Previous experience includes roles as Digital Designer at Gladeye and Senior Digital Designer at TVNZ, as well as positions at TRA New Zealand, helloworld NZ, and Air New Zealand. Sonya Milford earned a Bachelor of Arts in Graphic Design from Lindenwood University between 2009 and 2013.
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Lucky Generals
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Our elevator pitch is that we are “a creative company for people on a mission”. It is a simple but very deliberate statement of intent, made up of 3 distinct elements. WE ARE A CREATIVE COMPANY... While we excel at advertising, we have set this company up to deliver a broader definition of creativity. If you get closer to the problem, the solution will reveal itself. FOR PEOPLE... This may sound obvious, but in our technology-driven world it is all too easy to forget that people are still people, with human needs and desires. Everything has changed, but nothing has changed. Insight is still key. ON A MISSION. We are all about behavioural change. We want people to do things, not just feel things, as a result of our work. We get out of bed to make a difference.