Carla L.

Digital Marketing Specialist at Lucyd

Carla L. has a diverse work experience that spans different industries and roles. Carla started their career as a Brand Representative at Hollister Co., where they handled cash transactions and assisted customers in choosing clothing sizes. Carla then worked as a Sales Associate at Journeys, where they focused on sales and customer service. Carla also worked as a Lead Cashier at Aerie by American Eagle and Bath & Body Works, where they operated cash registers and promoted customer loyalty programs.

Carla pursued their interest in digital marketing by working as a Social Media Marketing Specialist at Nicole Cruz Co LLC. In this role, they wrote copy for content captions across various social media platforms for different clients. Carla further expanded their digital marketing skills as a Marketing Assistant and later as a Social Media Marketing Manager at Calculum Inc. During their time at Calculum Inc., Carla created attractive social media feeds, developed video/image content, and wrote on-brand captions to increase brand awareness and engagement.

Carla's digital marketing expertise also led their to work as a Digital Marketer at OptFirst Internet Marketing. In this role, they made optimizations to improve SEO scores on client websites, wrote engaging copy in Spanish and English, and scheduled social media posts/videos. Most recently, Carla is working as a Digital Marketing Specialist at Lucyd, where they utilize their skills in digital marketing to contribute to the company's marketing strategies.

Throughout their work experience, Carla has shown a strong work ethic, attention to detail, and a customer-focused mindset. Carla has consistently demonstrated the ability to adapt to different roles and industries while excelling in their responsibilities.

Carla L. completed their high school education at G. Holmes Braddock High School from 2016 to 2019, earning a high school diploma. Following that, they pursued a Bachelor's degree in Business Administration and Management, General at Florida International University, which they received from 2019 to 2022. Additionally, Carla obtained various certifications to enhance their skills and knowledge. Carla obtained their Email Marketing Certification, Social Media Certification, and Inbound Certification from HubSpot in 2022. In 2023, Carla obtained their Google Ads - Display Certification and Google Ads - Measurement Certification from Google. Prior to this, they had already earned the Google Ads - Search Certification in 2022. Carla also holds an Adobe Certified Associate certification in Adobe Photoshop CC 2015, although the specific month and year of its attainment were not provided.

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Timeline

  • Digital Marketing Specialist

    April, 2023 - present

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