Lydia Panko

Lydia Panko, MBA, is an experienced marketing professional with a strong background in digital marketing and campaign management. Currently serving as the Marketing Manager for Paid Media at Lulu and Georgia since July 2022, Lydia previously held the position of Senior Search Specialist at Arhaus, where responsibilities included leading the strategy and campaign development for Google and Microsoft (Bing) advertising. Prior experience includes serving as a Strategist in SEM and Content at thunder::tech, where Lydia created and executed integrated digital marketing campaigns across various media channels, and as a Specialist in SEM at Advance Local. Lydia holds a Master of Business Administration with a focus on Business Analytics from Ohio University, as well as a Bachelor of Business Administration in Marketing and Management Information Systems from the same institution.