Michelle Davies

Michelle Davies is an accomplished executive in sports marketing and partnerships, currently serving as Senior Vice President at lululemon since August 2011, where responsibilities include developing global strategies to enhance brand equity and business growth, particularly through strategic partnerships in sports and entertainment. Prior to this role, Michelle held various leadership positions within lululemon, focusing on athlete programs, global events, and community engagement. Michelle's extensive experience includes marketing roles at Vancouver Whitecaps FC and the Vancouver Organizing Committee for the 2010 Olympic and Paralympic Winter Games, as well as foundational positions at Vancouver Canucks Sports & Entertainment and Live Nation, showcasing a strong background in marketing, promotions, and relationship management within the sports industry.