Nick Beale

Nick Beale currently serves as the Director of Sales and Marketing Operations and Analytics at Lumin Digital, a position held since February 2024. Prior to this role, Nick worked as the Head of Marketing Data & Analytics at FLYR and held multiple strategic positions at Demandbase, including Senior Go To Market & Data Strategist and Demandbase Attribution Architect. Nick's expertise in marketing analytics was further developed during tenures at Deluxe and Alight Solutions, focusing on marketing data operations and analytics management. Historical experience includes roles at Thermo Fisher Scientific, Gordon Flesch Company, and Amtelco, where Nick excelled in data architecture, pricing strategy, and field engineering support. Educational credentials include a Bachelor of Science degree in Business Administration from the University of Wisconsin-Platteville.