Heba Berti Guirguis

Heba Berti Guirguis has extensive work experience in the field of growth and user acquisition in the mobile app industry.

Heba is currently working as a Growth Lead at Kovalee, where their role involves using science and data to help app creators achieve global success. Heba partners with app owners through the publishing model and utilizes in-house technology and expertise to bring their apps to the top charts.

Prior to their current role, Heba worked at Voodoo as a User Acquisition Lead and Senior UA Associate from May 2021 to April 2023. Heba was responsible for acquiring users for mobile apps and contributing to the growth of the company.

Before joining Voodoo, Heba worked as a Growth Consultant at BoomBit from October 2020 to May 2021. Heba also worked as a Growth Consultant at MWM from March 2020 to October 2020, focusing on areas such as user acquisition, ad monetization, creatives, and game publishing.

Earlier in their career, Heba served as the User Acquisition and Monetization Manager and User Acquisition & Monetization Analyst at Homa Games from March 2018 to March 2020. Heba'sresponsibilities included managing user acquisition and monetization strategies for mobile apps.

Heba began their career as an Audit & Assurance Summer Intern at EY in June 2017, where they gained experience in the field of auditing.

Heba Berti Guirguis has a Bachelor of Business Administration - BBA degree in Business Administration and Management, General. Heba obtained this degree from TBS Education, where they studied from 2015 to 2018. In addition, they were an exchange student at Shanghai University of Finance and Economics in 2016-2017, focusing on Finance & Economics.

Heba also holds certifications in other areas. In 2013, they became an Open Water Diver through the Professional Association of Diving Instructors (PADI). Moreover, in 2018, they obtained an Independent Rider certification from the International Kiteboarding Organization (IKO).