Phil Rayner is currently the Managing Director at Luonnosta Finland Oy | Luonnosta Holland B.V., specialising in the tailored marketing of fruit and vegetables to maximise returns for suppliers, particularly in potatoes and avocados. Prior to this role, Phil held various positions at Branston Ltd, including Head of Trading and Trading Manager, where Phil bought and traded potatoes across the UK. Phil's experience also includes roles in goods movement and storage management, as well as operations assistance. In addition, Phil has a background in retail, having worked at Debenhams and Safeway in sales and stock control roles. Phil attended Lady Lumley's School.
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Luonnosta Finland Oy | Luonnosta Holland B.V. | Luonnosta UK Ltd.
Luonnosta Finland Oy is a Finnish trading company in the fruit and vegetable industry. About half of the turnover comes from export, import or trading outside Finland, and our contact network reaches from all over Europe to Middle East and Africa. Our main trading products are potatoes, onions, carrots, cabbages, beetroots and organic avocados, but we supply also other vegetables, fruit and processed potato products, as well as manage documents and logistics. Luonnosta Holland B.V. is Luonnosta Finland’s subsidiary founded in 2020. It is located in the Rotterdam area, Holland, very close to the harbours and the fruit and vegetable centers. Luonnosta Holland is trading company in the fruit and vegetable industry and it helps Luonnosta Finland operate daily business in western Europe, especially in import and export products and supply chain management. The products will be sourced from Europe, Africa and South America in close cooperation with local farmers and trading companies. Luonnosta UK Ltd. is Luonnosta Finland’s subsidiary founded in 2023. The subsidiary helps us gain more local knowledge and establish a broader connection network in the UK. The UK is one of the biggest potato producers in Europe, and there is also plenty of other vegetable production. With a population of over 60 million, there is a large consumer base for fresh produce. Thus there is significant market potential both for domestic trading as well as importing and exporting of Luonnosta’s main products. The Luonnosta way of doing business is flexible, active, knowledgeable, solution focused and global. Our mission is to supply our customers with exactly the right kind of product for their needs. This is made possible by using professional contract farmers and tight quality control.