Yesibeth Centeno

Yesibeth Centeno is an accomplished project manager with extensive experience in marketing and entrepreneurship. Currently serving as Gerente de proyecto at Lutheran World Relief since December 2021, Yesibeth develops communication projects aimed at providing support to vulnerable populations in Peru and Honduras. Previously, as Directora - Fundadora of Antojitos Caseros from January 2013 to January 2017, Yesibeth established a family business that specialized in cakes and event catering. Yesibeth also held significant roles at Alpina from December 2004 to December 2012, including Gerente de Marketing and Gerente de Marca, focusing on strategic marketing and brand management. Additionally, Yesibeth worked as Coordinadora CRM at Gama, where the development of customer loyalty strategies was a primary focus. Yesibeth holds a Specialist degree in Advertising and Marketing and a Licentiate in Social Communication with a specialization in audiovisual media, both from the Universidad Católica Andrés Bello.