Marketing and Brand Management

The Marketing and Brand Management team at Lyko Group AB (publ) is responsible for developing and executing strategies that enhance the company's brand presence and drive consumer engagement across both online and retail channels. This team works collaboratively to create compelling marketing campaigns, manage social media platforms, and foster influencer partnerships, all while ensuring a consistent brand message that resonates with diverse audiences in Sweden, Norway, and beyond. Their focus is on blending creativity with data-driven marketing to promote Lyko's extensive range of beauty and hair care products effectively.