Rachel Martin

Rachel Martin is an experienced marketing professional specializing in CRM and retention strategies. Currently serving as Senior CRM & Retention Manager at LYMA since July 2023, Rachel previously held the position of CRM Manager / Email Specialist at KatKin from May 2022 to June 2023, utilizing Klaviyo as an ESP. Prior experience includes working as a Content Marketing Executive at Patch Plants, where responsibilities encompassed CRM, PR, and social media, as well as earlier roles as a Marketing Assistant and Marketing Assistant Intern with Ometria. Rachel's career commenced at Awin Global as an Affiliate Campaign Assistant, managing accounts for notable brands such as Boots, B&Q, Nike, and Post Office. Rachel holds a Bachelor of Arts degree in International Business Management from The University of Sheffield and has additional education from UNSW.