Lorenzo Bennassar

From 2019 to 2021 I was Creative Brand Design Lead at Lilium, the leading brand of a completely new sector: electric Vertical Take-Off and Landing (eVTOL).

Creating a brand from a blank piece of paper before it even exists. Predicting the future and also thinking about the ones who already need it today. Not only engineers but also investors, actual and future employees, early adopters, media, supply chain, and other partners.

Collaborating with in-house graphic designers, product designers, architects and, external multidisciplinary teams, my task was to lead the brand's creative direction for user-experience workshops, all social media channels, online press and, the current website (including video, photography, 3D render, illustration, UX and UI).

During this time, I have walked along with the company’s growth from 300 to 700+ employees, several generations of technology demonstrators test flights... up until a successful Nasdaq listing.

https://lorenzobennassar.com/lilium

Prior to that, I worked as a brand multidisciplinary creative director, directly for brands, startups, events, and other creative companies (including Chief Creative Officer at Andalucía Lab Com, Creative Director at McCann Spain, Dentsu Spain, Saatchi Spain, DDB Chile, Ogilvy NY & Milan, Chiat/Day NY), architects, scenario designers, a creative pastry chef, a flamenco singer, and even a bullfighter. During this time I have directed teams of up to 60 people in Europe, the United States, South America, and the Middle East.