Joachim Salvador is a seasoned marketing professional currently serving as the Demand Creation Manager at LYNX and co-founder of UrbanSplit, both roles starting in February 2024. Previously, Joachim held the position of Senior Marketing Manager at Finst from March 2023 to September 2023, where responsibilities included user acquisition and brand awareness, along with launching Crypto Bundles in the Dutch market. Prior experience includes serving as the Performance Marketing Manager at BUX and Growth Marketer at Peaks, focusing on launching apps in Spain, Italy, and Germany, and managing user acquisition performance channels. Joachim's career in marketing began at Just-Eat Group, where a range of roles included Marketing Manager, Brand Manager, and Online Marketer. With a Bachelor's degree in Communication & Multimedia Design from Amsterdam University of Applied Sciences, obtained in 2009, Joachim brings a solid educational background to the industry.