Greg de Haaff has a strong background in product management and leadership roles. Greg has recently joined Lyra Health as the VP of Product. Prior to this, Greg served as the VP of Product at Truepill, where they led product management and design teams and was responsible for defining the product vision and go-to-market plans. Greg also played a key role in scaling and up-leveling the product and design teams. Before Truepill, Greg held the position of Sr. Director of Product Management at Walmart eCommerce, where they led a team responsible for the enterprise digital catalog. Greg also worked at Adchemy, which was later acquired by Walmart eCommerce, as a Sr. Director of Products, where they owned the SaaS platform and back-end services. Greg's product management experience includes roles at Yahoo! where they were a Director and Group Product Manager. Greg was responsible for location-based technology platforms, identity management systems, as well as registration, login, and account management products. Greg's career began at Loudcloud/Opsware, where they worked as a Product Manager for the Security & Access product line. Prior to that, they had roles at Concentric Network and LSA Associates, Inc. where they gained experience in provisioning, security, and environmental consulting.
Greg de Haaff obtained a Bachelor of Science degree in Environmental Science, Policy, and Management from the University of California, Berkeley. Greg also holds a Master of Business Administration (MBA) degree from the Stanford University Graduate School of Business. In addition to their formal education, Greg has obtained certifications in UX Design Fundamentals and Visual Elements of User Interface Design from the California Institute of the Arts, in December 2019 and November 2019, respectively.
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