M&C Saatchi Sport & Entertainment North America
Val Middleton currently serves as the EVP Head of Sport N.A. at M+C Saatchi Sport & Entertainment NA, a position held since April 2025. Previously, Val held the role of Executive Vice President for Athlete Partnerships & Digital Marketing at SC30 Inc. from March 2023 to February 2025. Prior experience includes serving as Chief Brand Officer at Virtue Labs LLC and Head of Marketing for the Curry Brand at Under Armour. Val was also a Partner at West, a venture studio, where responsibilities included overseeing production and brand development. Additional experience encompasses numerous roles in production and casting at prominent companies including The Martin Agency and Taylor Royall Inc. Val holds a BFA in Film from Syracuse University, earned in 2006.
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M&C Saatchi Sport & Entertainment North America
Creative Communications agency that connects brands with consumers using culture as our conduit. We specialize in passion point marketing: Who are we speaking with? What do they love to do? What road blocks stand in their way? And, how can our client partners help remove them? Our team is a collective of eclectic, experienced, and integrity-driven individuals who believe success is found through navigating, creating and leading meaningful change.