Sam Fletcher

Sam Fletcher has a diverse work experience in market research panel management. Starting in 2011 at Kantar, they worked their way up from Panel Quality Analyst to Panel Quality Manager, gaining expertise in data quality, team management, and service development. In 2021, Sam joined M3 Global Research as Associate Director of Panel - Europe, where they led the Panel and Marketing team, optimized user experience, and drove the global panel strategy. Sam later became the Associate Director of Panel - Global, responsible for growing and engaging M3 Global Research panels worldwide. Overall, Sam has a strong background in panel management and a track record of improving data quality and panel performance.

Sam Fletcher earned a Master's degree in Mathematics from the University of Liverpool, where they studied from 2006 to 2010.