Joe Salling

Joe Salling is an experienced professional in digital marketing and sales management, currently serving as the Director of Truck Sales, Marketing, and CRM - Digital & IT at Mack Trucks since August 2012, where responsibilities include overseeing digital marketing efforts globally. Salling has also held the role of Digital Marketing Product Owner, contributing to enhanced marketing strategies. As Ebusiness Manager, significant achievements include a 65% increase in online sales through effective change management and KPI tracking. Prior to Mack Trucks, Salling was the Internet Manager at Volvo Information Technology AB, managing over 700 dealer websites and various social media accounts. Salling's career began at Mack Trucks, Inc. in various capacities starting in 2000. Educational qualifications include an Associate's degree in Networks/Web Technology from ECPI Virginia Beach and a diploma in Computer Technology/Networks from ECPI Tech-School, supplemented by military training in communications from the United States Marine Corps.