Tom Herbst

Tom Herbst has a diverse work experience in the marketing and brand consultancy industry. Tom is the founder of their own independent marketing consultancy called "herbie. here to help." which they established in 2019. Prior to that, they held interim CMO roles at various companies such as Mack Weldon, Rothy's, and Athleta between the years 2020 and 2023.

Earlier in their career, Tom served as the CMO of The North Face, a VF Company, from 2016 to 2019. Tom also worked as the VP Global Innovation at Diageo from 2014 to 2016. Before that, they held various marketing leadership positions at Diageo from 2004 to 2014, including VP Marketing for Rums, Director of Marketing for Rums and Reserve Brands, and Director of Innovation.

During their early career, Tom worked at Sun Microsystems as the Director of Brand Strategy from 2002 to 2004. Prior to that, they served as the VP of Strategy at Sterling Group from 1999 to 2002. Tom started their career at Tattoo Brand Consulting as a Consumerist from 1997 to 1999.

Tom Herbst attended Kenyon College from 1991 to 1995 where they obtained a BA degree in English.