Claire Rollinson

Claire Rollinson has extensive work experience in marketing, CRM, and ecommerce. Claire currently holds the position of Head of CRM at Macmillan Learning since July 2021. Prior to this, they worked at Springer Nature Group for six years, where they served as the Global Head of CRM and Ecommerce. During their tenure, Claire led a digital transformation of the sales and marketing communications technical stack, implementing a fully integrated CRM system and global website. Claire also developed a customer-centric lifecycle marketing automation strategy, resulting in increased sales and year-on-year growth. Additionally, they designed and launched a new ecommerce channel and achieved a two-way integration with SAP CRM and Marketo.

Before joining Springer Nature Group, Claire worked at Alchemy Worx as the Head of Campaign Management. In this role, they led a team of campaign executives and managers, creating and executing personalized, highly targeted lifecycle marketing campaigns for blue chip clients. Prior to that, they held the position of Membership Marketing Manager and Enterprise Manager at NCVO, where they managed membership recruitment and retention strategies, planned direct marketing campaigns, and formed valuable partnerships with national organizations.

Claire's earlier experience includes a role as Membership Manager at British Cycling, where they implemented successful membership recruitment strategies, developed a central database, and established a reputation for exceptional customer care. Claire also had responsibilities in financial management, budgeting, and administration.

Overall, Claire Rollinson has a strong background in marketing, CRM, and ecommerce, with a proven track record of driving growth and success in these areas.

Claire Rollinson's education history includes the following:

- In 2022, Claire attended the Product Marketing Alliance for an unspecified program or degree.

- In 2010, they completed the IDM Postgraduate Diploma in Direct and Digital Marketing at the Institute of Data & Marketing (IDM).

- In 2014, Claire obtained a degree in Agile Project Management: Foundation and Practitioner from APMG.

- Claire has a Post Graduate Certificate in Management Studies from Liverpool Hope University. The start and end years for this program are not specified.

- Claire also holds a BA Combined (Hons) degree from Liverpool University. The start and end years for this degree are not specified.

Additionally, Claire has obtained various certifications, including ML AI: The Basics of Prompting from Macmillan Learning in August 2023, Amplitude Level 2 from Macmillan Learning in March 2023, Product Analytics Certification from Pendo.io in March 2023, DEI Foundations - Unconscious Bias from Macmillan Learning in November 2022, Pendo Level 1 from Macmillan Learning in November 2022, Inbound Marketing from HubSpot Academy in October 2022, Product-led Certification from Pendo.io in October 2022, Amplitude Level 1 from Macmillan Learning in September 2022, Conversational Marketing Certification from Drift in September 2022, Product Marketing from Product Marketing Alliance in September 2022, Digital Messaging Master Class for Ecommerce Marketers from Netcore Cloud in August 2022, and Adobe Certified Professional - Marketo Engage Business Practitioner from Adobe in May 2021.