Macron
Michele Becciu is a seasoned professional in sports marketing, currently serving as the Sports Marketing Manager at Macron since February 2019. Key responsibilities include researching and analyzing sponsorship opportunities across the DACH region, Eastern Europe, and Asia, alongside managing contract negotiations and serving as the key account manager for professional sports clubs and federations. Previous roles include Sports Marketing Specialist at Italia Marketing GmbH and Assistant Business Development Manager, emphasizing customer relationship maintenance and strategic analysis. Michele's educational background includes a Master's degree in Languages for communication in international enterprises from Università degli Studi di Modena e Reggio Emilia and an Erasmus exchange focusing on International Economics and Transcultural Communication at the University of Graz.
Macron
Macron is a European leader company in the production and sale of sportswear, operating in five main business areas: Teamwear - sportswear and accessories for team sports (football, rugby, basketball, volleyball, baseball, handball, futsal, running); Merchandising - official kits, free time products and accessories for the supporters of the clubs sponsored by Macron; Activewear - technical apparel for individual runners and for training sessions at the gym; Padel - dedicated padel collection accommodating the needs of players at all levels; Athleisure - sports inspired apparel for leisure time, for those who wish to wear Macron even outside pure sports activities. Macron owes its success to the capacity of interpreting the needs and demands of those who do sport, developing high quality and technicality products.