Marcella Wentz

Marcella Wentz is the current Vice President of Operations at Mad Fish Digital. Marcella has been with the company since November of 2013 and in their current role for just over two years. Prior to their current role, Marcella was a Senior Client Manager at Mad Fish. In that role, they were responsible for developing and continuously refining an equitable, employee-centered people operations system. Marcella also maintained and orchestrated the annual performance review and compensation cycle company-wide.

In their current role as Vice President of Operations, Marcella is responsible for leading a team of four department leaders. Marcella coaches them on strategic planning, goal setting, and department initiatives. Marcella is also responsible for leading company culture initiatives and team-building activities in a fully remote setting. Additionally, they oversee company resources, identifies gaps, and collaborates with department leads to use resources efficiently and make headcount decisions.

In addition to their operational responsibilities, Marcella is also responsible for leading the social impact team and strategic objectives. Marcella activates and leads the Justice, Equity, Diversity, Inclusion (JEDI) committee and oversees and implements company-wide initiatives. Marcella also develops and executes company quarterly, annual, 3-year objectives, and key results. Marcella is responsible for defining and reporting on key company metrics to leadership (profitability, utilization, eNPS, NPS).

Marcella is also responsible for leading training and internal communications for new system rollout and feedback. Marcella leads onboarding, IT and systems setup, and training for all new hires. Additionally, they identify, sources, vets, and activates tools and software.

Marcella Wentz has a Bachelor of Arts in French from the University of Oregon and a Certification C1 -- Superior Level in reading, writing, and speaking from the Universite Catholique de l'Ouest.

Marcella Wentz reports to Ben Herman, Co-Founder, President. They are on a team with Lauren Arendt - Team Lead, Senior Paid Media Strategist, Cierra Cegielski - Client Success Manager, and Corrie Herman - Co-Founder, Vice President.