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Scotty Smith

Chief Operations Officer at Mad

Scotty Smith has a diverse work experience in creative and leadership roles. Starting in 2002, they worked as a Creative Director at Fortis Software, where they provided creative guidance and design strategy for digital products. Scotty played a key role in the UI design and successful launch of Boingo Wireless and I Hate Spam. From 2007 to 2013, they served as a Senior Creative Director at SkyGolf, managing and executing daily activities related to creative content creation and execution. Scotty led creative teams in delivering on-brand and award-winning concepts. From 2013 to 2017, they worked as an Executive Creative Director at Steelyard, providing hands-on creative direction and overseeing UX design projects. At Mantech Apps from 2017 to 2019, they served as a Lead Designer UX & UI, leading creative teams through full project lifecycles. Scotty developed comprehensive UX concepts and defined user experiences. In 2018, they also worked as a Creative Director at Budokon University, designing and executing social media campaigns and illustrations. Currently, Scotty is the Chief Operations Officer at MAD since 2021, overseeing various divisions and providing strategic perspective on operational issues.

Scotty Smith attended Tampa Technical Institute from 1996 to 1998, where they obtained an Associate of Science degree in Commercial Art. Scotty then pursued their higher education at the International Academy of Design from 1998 to 2002, graduating with a Bachelor of Arts degree in Interactive Media.

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