Joseph Gurran

Joseph Gurran has over 8 years of work experience in the digital marketing field. Joseph began their career in 2014 as a Marketing Web Developer/Engineer at TSYS. In 2019, they joined GUESS?, Inc. as a Web Ecommerce Optimization Analyst, where they utilized strict coding structures to develop new experiences, increased PDP views by over 5%, developed a new QuickShop feature, managed Online Customer Feedback, improved site speed, expanded their role from Web Optimization to Online Marketing Optimization, steadily tweaked existing systems to increase organic signups, optimized a bleeding email marketing system, pioneered new app technologies in augmented reality, implemented a system to A/B test apps, aggregated and analyzed customer demographic data, educated internal teams on best practices, analyzed data to better understand the user journey, and wrote requirements for new technologies for their sites. In 2020, they joined The Honest Company as a Sr. Digital Marketing Analyst. Joseph is currently a Senior Digital Marketing Analyst at Made In.

Joseph Gurran obtained a Bachelor's Degree in Information Technology from Mount Saint Mary College between 2010 and 2014. Joseph also has obtained several certifications, including Email Marketing: Drip Campaigns from LinkedIn in June 2020, SEO Fundamentals from Lynda.com in October 2016, JavaScript Essential Training from Lynda.com in September 2016, jQuery Essential Training from Lynda.com in September 2016, and Become an SEO Expert and SASS from Lynda.com.