Michaela Drapes

Michaela Drapes has extensive work experience in various roles within the digital content and development field. Michaela most recently served as the Head of Strategy at Made Media, starting in 2021. Prior to that, they worked at the New York City Ballet for nearly a decade, where they held positions such as Director of Digital Content and Development and Producer of Digital + Web. During their time at the ballet, they were responsible for managing the e-commerce experience, overseeing social media presence, and maintaining website content.

Before their tenure at the ballet, Michaela founded and served as the Editor in Chief of The Rich Girls Are Weeping, a fashion and music blog. Additionally, they worked as a Content Management Systems Lead at Archetypes, Inc. and a Web Producer and Managing Editor at Booz & Company. Michaela also has experience in luxury knitwear design as a Partner at Kindling & Tinder.

Earlier in their career, they held roles at Vault, Inc., Hoover's Inc., and the Harry Ransom Center, where they gained experience in editing, content creation, and internet content design. Overall, Michaela Drapes has a well-rounded background in digital content, strategy, and management.

Michaela Drapes completed their Bachelor of Science degree in Radio-Television-Film and Bachelor's Degree in English Language and Literature/Letters from The University of Texas at Austin in the period from 1994 to 1999. Later, from 2023 to 2025, they pursued an Executive Masters in Cultural Leadership from Maastricht University and Royal Academy.