Barnabás Bae Horváth

Brand & Marketing Manager at made of air GmbH

Barnabás Bae Horváth has a diverse work experience spanning various roles and industries. Barnabás Bae began their career as a journalist at Népszava, where they covered legal matters and the jurisdiction's work. After working their way up, Barnabás transitioned into the advertising and marketing industry, starting with Artvertising - The agency. There, they served as a Strategist & Copywriter, responsible for writing and editing texts, as well as participating in strategic decisions and creating new concepts.

Following this, Barnabás joined POLE POSITION International as a Creative, where they developed social media strategies for Hungarian and international clients. Barnabás Bae then ventured into entrepreneurship as the CEO of ALWT, a boutique agency. In addition to managing the agency, Barnabás also worked closely with clients and fulfilled copywriting and social duties.

Next, Barnabás worked as a Freelance Copywriter and Strategist at The Digital Stories. Barnabás Bae collaborated with start-ups and financial institutions, including BOOKR Kids, K&H Bank, Diófa Alapkezelő, and other Hungarian and international companies, leading to successful outcomes.

Barnabás then joined CHERRISK, initially as a Creative Copywriter and Content Creator, where they were responsible for significant amounts of copy for the insurance start-up. Later, they became the Head of Content and Communications, overseeing 1st and 3rd party content creation for the Hungarian and German markets. This role involved developing a communication strategy and planning to enhance brand awareness and sales.

Currently, Barnabás holds the position of Brand & Marketing Manager at Made of Air, a role they assumed in 2022.

Barnabás Bae Horváth pursued their education from 2004 to 2009 at the University of Szeged, where they obtained a Master of Arts degree. During their time at the university, they focused on studying literature, Hungarian grammar, international communication, and journalism. Additionally, in March 2016, Barnabás obtained a certification in the course "Seeing Through Photographs" from Coursera Course Certificates.

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Timeline

  • Brand & Marketing Manager

    June, 2022 - present