Sanket Parab

Sanket Parab has extensive work experience in the strategy and planning field. Sanket began their career at Kinetic Worldwide as a Planning Executive in 2007, where they were responsible for designing strategy and execution presentations, conducting research, and evaluating OoH plans. In 2014, they joined Madison World as a Planning Manager, and later advanced to the roles of Sr. Manager (Strategy Planning), Associate Planning Director, and Director of Strategy & Planning. In these positions, Sanket developed and implemented comprehensive strategic plans, collaborated with cross-functional teams, and analyzed market trends and competitive landscapes within the OoH industry. Sanket also utilized BARC and TAM Data for data analysis and trend identification in traditional media formats.

Sanket Parab holds a Bachelor of Commerce (B.Com.) degree from the University of Mumbai.