Sam Reece

Sam Reece is a seasoned marketing and e-commerce professional with extensive experience in executive leadership roles. Currently serving as the Marketing and Ecommerce Director at Maggie Beer Holdings since March 2024, Sam oversees the marketing strategies and e-commerce initiatives for multiple brands, including Maggie Beer, Hamper Emporium, and Gifs Australia. Previously, as Chief Executive Officer at ZALA Group from April 2022 to March 2024, Sam led the company's integration into new ownership while driving innovation in a disruptive sector. Notable positions also include Chief Operating Officer at Showpo, where Sam managed supply chain operations, and Divisional General Manager at THE ICONIC, responsible for the women's department's P&L. Sam's career began with various roles in category management and buyer positions, contributing a wealth of operational and strategic expertise. Sam holds a Bachelor's degree in Economics from Manchester Business School.