Develop an audience segmentation and persona framework to assess and build upon the current go-to-market strategy as well as existing client data, product positioning and third-party industry research
Develop a comprehensive content strategy and framework based on our target profile and persona, while considering key business objectives, and product sets
Develop Narrative mapping (persona based story and messaging guidelines)
Content and distribution strategy
Leverage the content strategy to deliver creative briefs for content production of multiple channels (articles, landing pages, video, infographics, etc)
QUALIFICATIONS
Expert in Ad Tech services in regards to marketing strategies and content plans
Polished presenter and expert in visual presentations/decks
Knowledge of digital video content ecosystems on social platforms, and how content is surfaced and viewed on them
Demonstrates the ability to prioritize a multitude of tasks and responsibilities without significant managerial oversight
Demonstrates the ability to communicate complicated data sets to varying audiences in a clear and concise manner
Analytical approach and mindset
Previous experience and ability to provide working examples executing all deliverables listed above