Claudia Pallares

Marketing Mexico at Maidenform

Claudia Pallares has extensive experience in marketing and communications, currently serving as the Marketing Mexico at Maidenform since January 2012. Previous roles include working in press relations at INBA from May 2008 to February 2009 and at fmx - Festival de México during the same period. Claudia holds a Licenciatura in Cultural, Political, and Economic Journalism from Escuela de Periodismo Carlos Septién García, where studies were completed from 2005 to 2009, and a Preparatoria Bilingüe degree from Tecnológico de Monterrey, studied from 2000 to 2003.

Location

Mexico City, Mexico

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Maidenform

Our company, Maidenform Brands, Inc., is a global intimate apparel company with a portfolio of established, well-known brands, top-selling products and an iconic heritage. We design, source and market an extensive range of intimate apparel products, including bras, panties and shapewear. We sell our products through multiple distribution channels, including department stores, national chains, mass merchants (including warehouse clubs), other (including specialty retailers, off-price retailers, foreign distributors and licensees), and our company-operated outlet stores and our websites. During Maidenform's 90-year history, we believe we have built strong equity for our brands and established a platform for growth through a combination of innovative, first-to-market designs and creative advertising campaigns focused on increasing brand awareness with generations of women. We sell our products under some of the most recognized brands in the intimate apparel industry, including Maidenform®, Flexees®, Lilyette®, Control It! ®, Luleh®, Sweet Nothings®, Rendezvous®, Subtract®, Bodymates®, Self Expressions® and Inspirations®.