Tiina Helin

Visual Merchandiser at Maidenform

Tiina Helin is an experienced entrepreneur specializing in interior design, visual merchandising, and professional organizing. Since January 2014, Tiina has been the owner of Pops of Color, where creative design and organization are the main focus. Additionally, Tiina co-founded gREenstylers in January 2020, contributing to sustainable design initiatives. In conjunction with these ventures, Tiina has been working as a visual merchandiser for Maidenform since March 2016, enhancing retail environments through strategic visual presentation.

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Maidenform

Our company, Maidenform Brands, Inc., is a global intimate apparel company with a portfolio of established, well-known brands, top-selling products and an iconic heritage. We design, source and market an extensive range of intimate apparel products, including bras, panties and shapewear. We sell our products through multiple distribution channels, including department stores, national chains, mass merchants (including warehouse clubs), other (including specialty retailers, off-price retailers, foreign distributors and licensees), and our company-operated outlet stores and our websites. During Maidenform's 90-year history, we believe we have built strong equity for our brands and established a platform for growth through a combination of innovative, first-to-market designs and creative advertising campaigns focused on increasing brand awareness with generations of women. We sell our products under some of the most recognized brands in the intimate apparel industry, including Maidenform®, Flexees®, Lilyette®, Control It! ®, Luleh®, Sweet Nothings®, Rendezvous®, Subtract®, Bodymates®, Self Expressions® and Inspirations®.