Elida Craven, CPA, CIA, MS

Elida Craven, CPA, CIA, MS, serves as the Controller at Mailgun by Sinch, leading a global team in accounting, billing, and payroll within a high-volume SaaS environment. Elida has progressed from Accounting Manager to Assistant Controller in under a year, achieving significant cost savings and high satisfaction rates among team members. As the owner of Elida Craven CPA PLLC, Elida specializes in bookkeeping, accounting, payroll, and advisory services for small businesses. Previous roles include Controller positions at ThinkWell and a Family Office, and extensive experience in auditing with organizations such as The University of Texas Medical Branch and American National Insurance. Educationally, Elida holds an MS in Accounting from the University of Houston-Clear Lake and a BBA in Finance and Entrepreneurship from the University of Houston.