Dr. Alexander Pschera

Dr. Alexander Pschera is the Owner and Managing Partner of Maisberger GmbH in Munich, Germany, where a focus is placed on competitive positioning, leadership communication, and high-tech marketing since August 1999. Additionally, Dr. Pschera has contributed as an author and speaker on innovation and digital technology and held a role in business development at IESE Business School Germany from 2009 to October 2012, specializing in programme development, international client relations, sales development, and marketing strategy. Dr. Pschera earned a Doctor of Philosophy (Ph.D.) in German Language and Literature, Philosophy, and Musicology from Heidelberg University between 1983 and 1990 and completed an AMP in International Business at IESE Business School in 2009.