Alice Maintrot

Alice Maintrot is an accomplished Category Manager specializing in E-Commerce for wines and sparkling wines at Maison Johanès Boubée since September 2022. Responsibilities include developing and managing the Carrefour e-commerce site, defining global strategy, assortment management, commercial action plans, and overseeing wine fairs and stock management. Previous roles include Manager of Marketing Category Wines & Sparkling at Carrefour, and various commercial positions at Castel Frères, Maison Le Jeune, Château Thieuley, and others, showcasing a strong expertise in sales optimization, marketing communication, and client management in the wine industry. Alice Maintrot holds multiple degrees in International Marketing, Wine and Spirit Marketing, and Management, underlining a solid educational foundation in the field.