Aude Salmon

Aude Salmon is an experienced marketing and digital professional with a strong background in e-commerce and brand communication. Currently serving as the Head of Marketing & Communication at Maison Labiche since March 2022, Aude has previously held key positions, including Head Of E-commerce & CRM at French Legacy Group, overseeing brands such as Clergerie and Avril Gau, and Head Of Digital at Le Tigre Yoga. Aude's past roles include Digital, E-commerce & CRM Manager at Poiray, where responsibility included P&L management and digital transformation, and E-commerce & Digital Manager at Aurélie Bidermann, focusing on global e-commerce strategies. Additional experience includes project management at Hermès and communication support roles at CARVEN and Savoir Faire. Aude holds a Master's degree in Brand Strategy and Branding from CELSA Paris-Sorbonne and a Master's degree in International Marketing, Economics & Finance from Sciences Po Lille.