Jiri Nachtigall is a seasoned Digital Analytics Lead with extensive experience in web analytics and optimization. Currently at Make since February 2022, Jiri is responsible for comprehensive web analytics, Google Tag Manager tracking implementation, and reporting using Google Analytics and Google Data Studio. Previously, Jiri held similar roles at Integromat and CSOB, where key responsibilities included Adobe Analytics reporting and analysis. Jiri's background also features significant positions at Avast and AVG Technologies, focusing on eCommerce and search marketing, including SEO audits, user acquisition, and conversion rate optimization. Jiri began a career in web design and technical support, complemented by a Bachelor's degree in Information Technologies from the Banking Institute.
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