Darren Lok

Darren Lok is a marketing professional with extensive experience in brand management and social media strategy across various industries. Currently serving as Assistant Brand Manager Marketing at MAMEE-Double Decker (M) Sdn Bhd since August 2021, Darren oversees marketing executions and activities while enhancing brand awareness in Malaysia. Previous positions include Social Media Manager at Huawei, Marketing Manager at Under Armour, and Assistant Category Manager at Lazada Group, where Darren managed category performance and key accounts. Early career experience includes a role as Regional Senior Marketing Executive at Valiram Group, focusing on brand development and social media management for Bath & Body Works across multiple regions. Darren began a professional journey as a Brand Executive at Tesco Stores (Malaysia) Sdn Bhd, specializing in developing brand strategy for their home products. Educational qualifications include a Diploma in Mass Communication from KDU University College.