Liam MacManus

Liam MacManus has a diverse work experience spanning several industries. Liam began their career as a professional musician and performer, working in various roles from 1996 to 1999. In 2000, they briefly worked as a Media Planner at Starcom MediaVest Group. From 2001 to 2008, MacManus worked as a Professional Musician and Educator. Liam then transitioned into the field of advertising and marketing, joining Mindshare in 2008. At Mindshare, they held several roles, including Global Account Director, Communications Strategy Director for Team Unilever in Asia AMET, and Global Planning Director for Team Nike. In 2016, MacManus became the Managing Partner and Office Lead at Mindshare Portland, responsible for global account leadership at Nike WHQ and strategic planning across 36 countries. Their most recent role, before joining Manchester United in 2020, was as the Partnerships Performance Director at the football club. Currently, they serve as the Director of Alliances Strategy at Manchester United.

Liam MacManus attended the University of Reading from 1993 to 1996, where they obtained a BA(Hons) degree in Management and Business Administration.