BL

Belina Lee

Deputy Ceo, Transformation & Growth at Mandai Wildlife Group

Belina Lee has a diverse and extensive work experience across various companies. Belina is currently serving as the Chief Executive Officer of Mandai X, a growth and impact accelerator and venture engine. At Mandai X, they focus on building purpose-led ventures with scalable impact.

Prior to their current role, Belina held multiple positions at Mandai Wildlife Group. Belina served as the Deputy CEO, leading the Transformation & Growth portfolio, where they focused on driving the organization's digital and innovation capabilities, as well as the rejuvenation of Mandai Wildlife Reserve precinct. Belina also held the roles of Group Chief Transformation Officer, Chief Strategy & Innovation Officer, and Chief Corporate Development Officer at Mandai Wildlife Group, where they led various initiatives to drive the company's triple bottom line goals.

Before joining Mandai Wildlife Group, Belina was the CEO of Mandai Global and held leadership positions at Mastercard, American Express, and Singapore Airlines. At Mastercard, they played a key role in re-engineering the strategic role of direct-to-consumer integrated marketing and led the expansion of the premium product portfolio in the Asia Pacific, Middle East, and Africa regions. At American Express, they were involved in launching the Amex Centurion program in Singapore and driving customer engagement and retention initiatives. At Singapore Airlines, Belina headed the KrisFlyer frequent flyer program and played a role in developing the airline's online booking capability and revenue management analytics.

Overall, Belina Lee's work experience demonstrates their expertise in strategy, innovation, digital transformation, and driving impact in various industries.

Belina Lee attended the Northwestern University - Kellogg School of Management in 2020, where they studied Product Strategy. Belina pursued their undergraduate studies from 1992 to 1996 at the National University of Singapore, majoring in Economics.

Links

Previous companies

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Timeline

  • Deputy Ceo, Transformation & Growth

    May, 2022 - present

  • Group Chief Transformation Officer | Chief Strategy & Innovation Officer

    April, 2019

  • Chief Corporate Development Officer

    January, 2016

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