Cheryl W.

Cheryl W. has a diverse work experience in the field of communications and marketing. Cheryl has held various roles in different companies, demonstrating their expertise and versatility in the industry.

Cheryl started their career at Fleishman-Hillard as an Account Executive, where they were responsible for account servicing, client management, PR planning, media relations, and event management. Cheryl worked with notable clients such as Tiger Airways, Royal Plaza on Scotts, and Motorola Government & Public Safety.

After that, they joined ICON International Communications as an Associate Consultant, where they gained further experience in strategic communications.

Cheryl then joined the Singapore Tourism Board, initially as an Assistant Manager in Communications and later as a Manager in Communications/International Marketing. Their responsibilities included developing integrated marketing campaigns, managing PR activities, establishing partnerships with travel trade partners, executing global partnerships, conducting consumer research studies, and managing budgets. Cheryl achieved notable success with campaigns like the "Singapore Emotion Travel Guide," which won awards for Best PR Campaign and Best PR Awards.

Currently, Cheryl is working at the Mandai Wildlife Group, where they started as the Senior Manager of Brand & Communications and subsequently became the Assistant Vice President and Deputy Vice President of Group Communications. In their current role, they oversee communications for the Mandai Wildlife Group and its conservation arm, Mandai Nature. Cheryl leads the communications team, providing counsel on various comms activities, including content development, stakeholder engagement, issues management, and press office functions. Their focus is on sustainability and conservation storytelling.

Overall, Cheryl W. has a strong background in communications and marketing, with experience in both the private and public sectors. Cheryl has demonstrated their ability to develop and execute successful strategies, manage partnerships, and deliver impactful campaigns.

Cheryl W. has a Bachelor of Arts degree in Communications & Media from Monash University. Cheryl also holds a Diploma in Business Studies (Marketing) from Ngee Ann Polytechnic. In addition to their formal education, they have obtained a RYT 200 Hour Yoga Certification from Tirisula Yoga in the year 2018.