Blanca Muñiz Castilla

Blanca Muñiz Castilla serves as the Chief Brand Officer at MANGO since January 2024, focusing on brand vision, communication, and customer experience with an emphasis on innovation, design, and sustainability. Prior to this role, Blanca spent over two decades at Puig, where responsibilities included maximizing the Lifestyle Business division as Senior Vice President, leading marketing intelligence initiatives as Vice President, and defining retail strategies as Global Retail Marketing Director. Earlier career experiences include positions at Coty Inc., Bimbo S. A. de C. V., and Danone, contributing to marketing strategy and product development. Educational credentials include a Graduate degree in Business Administration & Management and an MBA from Esade, alongside a Postgraduate degree from Universitat Pompeu Fabra in cultural management.