Louise Lai

Louise Lai is the Chief Client and Transformation Officer at manifesto, a founding company of The Panoply, where responsibilities include ensuring client needs and strategic ambitions are central to organizational approaches within the Digital Experience Division. Additionally, Louise serves as Transformation Director, leading initiatives for change in the not-for-profit sector. As a Co-Founder of FemMentored, a digital community for women in the philanthropic space, Louise has connected hundreds through various tech-enabled events. A Board of Trustees Member at Blood Cancer UK, Louise collaborates to maximize impact for the blood cancer community. Previous roles include Client Services Director and Group Account Director at Open, as well as senior positions at Maher Bird Associates, Barnardo's, and Carl F Groupco Ltd. Louise holds a BA HONS in Business and Marketing from De Montfort University and has a strong background in strategic marketing and supporter development.