Jesus Aaron Bacca Morales

Jesus Aaron Bacca Morales has extensive experience in sales and account management within the construction equipment industry, currently serving as Regional Sales Account Manager for National Crane, Potain, and Carrydeck at The Manitowoc Company since December 2013. Responsibilities include leading commercial activities across Mexico, Central America, and the Caribbean, optimizing sales processes, and coordinating sales teams to achieve targets while ensuring excellent post-sales service. Jesus previously held roles as Customer Account Manager Jr and Customer Account Representative, facilitating communication between manufacturers, distributors, and end-users. Prior experience includes a brief stint as a Tax Analyst at Naranya and an internship at Johnson Controls. Jesus holds a Bachelor's degree in International Business from Universidad Autónoma de Nuevo León, completed in 2013.