Mounia Bouanane

Mounia Bouanane is an experienced marketing professional specializing in communication and product launches within the construction industry, currently serving as the Marketing Communication Manager at The Manitowoc Company since September 2011. In this role, Mounia has successfully managed comprehensive product launch campaigns for Tower Cranes, developed marketing strategies, and overseen promotional efforts for used cranes. Previous positions include Senior Marketing Coordinator for Used Cranes and Pricing and Operational Marketing Manager, where Mounia developed pricing strategies for spare parts sales in the EMEA region and collaborated on promotional operations. Mounia's career also includes roles at Groupe SEB as a Junior Product Manager, and internships at Sitram USA and Michelin, focusing on market penetration and export responsibilities. Mounia holds multiple degrees in international business and marketing from prestigious institutions, including emlyon business school and National Taiwan University.