Heini Björk is an accomplished professional with extensive experience in child welfare, digital services, and social media management. Since March 2020, Heini has worked as a Hankesuunnittelija at Mannerheimin Lastensuojeluliitto, focusing on developing digital services for parental support. Prior to this role, Heini founded Ninchat and served as COO, overseeing startup operations, HR functions, and collaborations with non-profit organizations. At Sulake Dynamoid, Heini held various leadership roles including Director of IRC-Galleria, managing partnerships with welfare associations and leading development teams. Heini's educational background includes a Bachelor's degree in Social Services from Metropolia University of Applied Sciences and an engineering degree in Industrial Management from Helsingin Ammattikorkeakoulu Stadia.

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